Small businesses, just like the larger enterprises, require a professional website to build trust among clients and attract potential customers. But, it should not just be any other website. There are certain qualities that a small business website should possess to ensure success in the e-commerce scene. The top 6 characteristics of a better website is listed below:
- Clutter-free. A better small business site should be simple yet captivating. Creating a complicated design or putting too much information can overwhelm your audience. A clutter-free design sends a message of professionalism. It allows your website to breathe and provides your readers with a pleasant experience.
- SEO-friendly. An organized design with clear content, proper URLs, relevant keywords and sitemaps makes a small business website SEO-friendly. It allows search engines such as Google index the website with ease. As a result, your customers will easily find you.
- Mobile-friendly. After Google’s announcement of mobile-first index, it would be almost a lost opportunity if you don’t make your website responsive. According to studies, majority of consumers access websites on mobile devices. Making your site mobile-friendly means it adapts and rearranges itself when viewed on mobile devices.
- Avoid superficiality on your business website and make it look professional. The appearance of your site reflects your brand. Customers will assume that you provide the same level of professionalism to your products and services as with your small business website. Remember, it is your electronic business card. Make sure graphics and images are in sync and complement your brand.
- Simple and unique. Your goal should be to create a simple and unique web design. First impressions count in online presence. How your website looks will determine whether viewers will continue to read or abandon your site. If it resembles thousands of others, it will not create an impact on your reader’s mind. Your web design should be impressive enough to attract attention and retain it. Otherwise, your customers will take their business elsewhere.
- Quick load time. Did you know that one of the main reasons customers abandon a website is slow load time? They get impatient when it takes over 6 seconds for a business site to load. So, make sure that your business website has the right server infrastructure and bandwidth. A graphically-complicated design can also slow down load time. Avoid putting too much photos and pick up good hosts to increase it.
- Relevant content. This plays a major role in getting indexed by Google. Good content makes it easier for search engines to find and index your site. On the other hand, poor content put offs viewers. It is the difference between a customer continuing further or browsing your competitor’s website.
Without these important qualities of a small business website, you company may fall behind your competitors. You will miss the opportunity to connect and engage with your customers. Consumers, nowadays, check out websites before making a purchasing decision. They would like to know more about your company, and the products and services you offer. A professional website is the perfect platform to showcase these.