The Importance of Video Backgrounds on your Website

People are drawn to things that move. They are easily distracted by anything that moves. That’s human nature. That’s why video backgrounds are almost impossible not to notice. If used properly, they can help you capture your website visitors’ attention. They are one of the web design trends that will surely stay. They make websites look modern and they provide a sense of artistry that still images can’s simply do. That’s why marketers love them.

Here are other reasons why video backgrounds are important to your website:

  • Increased conversion. Video backgrounds help make visitors stay longer. They also encourage them to sign up to the product or service you offer. A 10% or 20% improvement in conversion and engagement can be seen when you use them in your website, which means more sales and higher brand awareness.
  • Increased sales. Many businesses have succeeded by using video backgrounds on their websites. They have seen their sales increased as they capture the attention of their website visitors. You can also take advantage of this feat, even with no professional help. You just have to do use this web design trend the right way.

If not used properly, video backgrounds can also hurt your overall website design and experience. That’s why it is important that you understand the basic rules to avoid basic mistakes. Here are a few tips on how to use them properly and improve your web design effectively.

  1. Use them with a purpose. Video backgrounds help reinforce your branding and convey your message. When choosing one, make sure that it is relevant to your client’s business or it represents who they are. Only then you will be able to highlight their business successfully. Furthermore, make sure that it complements what the homepage is trying to achieve.
  2. Don’t let the video compete with content. On top of the video backgrounds, you will likely put text or some kind of content. When choosing a background, make sure it does not hurt the readability of your content, or else your visitors will have a hard time reading. Choose a contrasting color, so your content does not blend into the background.
  3. Use overlay. Overlay your video backgrounds with light or dark colors to mellow down details that make your content hard to read. You can also use overlays with color to create a strong branding.
  4. Use video without audio. One of the most annoying things that make web experience awful is audio that auto-plays. Since video backgrounds automatically play when you load the website, it is best to choose one without audio. If it comes with an audio, it is best to mute the audio and give visitors the option to play it manually, or remove it entirely.

Where to Find Awesome Free Video Backgrounds
Many websites offer video backgrounds. If you are looking for high quality ones at absolutely no cost, visit The stock site has hundreds of royalty free video backgrounds, overlays, motion graphics, video fonts, video sounds, transitions and overlays. Fresh files are also added per week, broadening your choices. You can download any clip from their library and use it on your next creative project – totally free!

3 Things to Consider when Choosing Video Backgrounds

Choosing the right video backgrounds for your production has a huge impact on how your story is told. Videos are meant to immerse viewers into a world of visual delight. And, backgrounds can help communicate the right atmosphere and send the proper message. Even the best quality footage in the world won’t be able to grab attention if not accompanied with the right video background. So in order to leave an impression to your viewers, here are some tips to help you choose the right background.

  • Consider the color. When it comes to choosing the best video background, consider the right color schemes. The right choice will sum up the overall impression you want to convey through the right emotion, atmosphere and theme. Take for instance a perfume and toy commercial. The former will thrive better with gray, cream and black, while the latter will grab attention with blue, red and yellow backgrounds.
  • Consider the acoustics. Many commercials have jingles attached to them because sounds that fit what you are watching are unforgettable. Viewers are more likely to remember the message involved, too. The right sounds make a good video phenomenal, but a bad sound distract the viewers. Voiceovers also have the same effect. They set the appropriate mood and get the attention of your audience.
  • Consider lighting and location. Where are you going to film your video and what selling will match your vision? Keep these two questions in mind as the answers will assist with the overall harmony of your video.

Where can you download video backgrounds?
A number of stock websites offer video backgrounds. It is up to you to choose whichever suits your creative needs and budget. But, a new source is coming to the market. Stock Photo Now is currently working hard to bring an awesome free video background service to the entire creative community. Very soon, you will be able to search, download and use high quality footage and backgrounds for your projects.

For many years, Stock Photo Now has been working in the industry. They have seen all the gorgeous designs and compelling productions that the right tools can achieve. As a way to give back to the community, the company is giving away video backgrounds for free. Yes, for FREE! You can now save time from creating your own backgrounds, without compromising quality. You don’t have to worry about budget restrictions, too.

Why should you choose Stock Photo Now?
Out of several video background services in the market, Stock Photo Now is only one of the very few to offer high quality video backgrounds free of charge. They have hundreds of free backgrounds in their collection, as well as free video footage that cover various themes and topics. All are ready to download and use whenever and wherever you like.

What are you waiting for? See your projects come to life with Stock Photo Now! They offer professional service, matched with years of experience in the industry. Stay tuned because they are launching very soon. Enjoy their cool video backgrounds for free!